Do you know that <\/span>96% of people seeking legal advice use Google<\/span><\/a> to find nearby law firms? And, among these individuals, nearly 74% make a decision after visiting the law firm\u2019s website. To put these stats in simple words, your law firm\u2019s search engine visibility will decide how many clients you acquire every year. As opposed to the conventional belief, law firm SEO is no longer an option. If you want to grow your law firm\u2019s revenue and get more clients, it\u2019ll be crucial to invest in SEO for lawyers and make your website search engine-friendly.\u00a0<\/span><\/p>\n But, how can one get started with law firm SEO? How does attorney SEO differ from other business niches? These are some of the queries many lawyers have before devising an SEO plan for their brand.\u00a0<\/span><\/p>\n So, to make your job easier and answer such common queries, we have compiled a comprehensive law firm SEO guide that\u2019ll help you devise a result-oriented SEO plan for your website.\u00a0<\/span><\/p>\n So, without any further ado, let\u2019s get started<\/span>.\u00a0<\/b><\/p>\n Like any other industry, clients use Google (or other search engines) to hire lawyers for their legal matters. They don\u2019t have the time and patience to walk into different law firms and interview each lawyer individually.\u00a0<\/span><\/p>\n Instead, they prefer visiting different law firm websites and choosing the right service provider accordingly. In short, if your law firm\u2019s website isn\u2019t ranking at the top of Google search results, you\u2019ll most likely end up losing potential clients to your competitors.\u00a0\u00a0<\/span><\/p>\n A well-optimized website will not only push your search engine rankings, but it\u2019ll also help you convert website visitors more conveniently. With a law firm SEO campaign, the eventual goal is to increase the website traffic and overall conversions.\u00a0<\/span><\/p>\n Here are some of the additional benefits of implementing a full-fledged law firm SEO plan.\u00a0<\/span><\/p>\n So, now that you understand the significance of a well-optimized law firm SEO campaign, let\u2019s dive into the step-by-step procedure to build a successful SEO plan for your law firm.\u00a0<\/span><\/p>\n Keyword Research is the basic foundation of any SEO campaign. A wrong set of keywords can damage your other marketing efforts as it\u2019ll restrict you from driving targeted traffic to your website. So, the more time you spend on evaluating the right keywords for your website, the easier it\u2019ll become to climb the search engine ladder.\u00a0<\/span><\/p>\n Now, when it comes to finding the right search phrases for a law firm SEO campaign, your goal should be to look for keywords with commercial intent. Unlike informational keywords, transactional (commercial) search queries will help you bring highly targeted traffic to your website.\u00a0<\/span><\/p>\n Even though the search volume for these search phrases might be comparatively lower than informational keywords, they are the most suitable option for businesses that want to gain higher conversions. People searching for these key phrases are actually looking to buy the services instead of simply roaming around the Internet for information.\u00a0<\/span><\/p>\n So, while you\u2019re devising a keyword list for your website\u2019s SEO, make sure to add relevant transactional keywords to avoid unexpected pitfalls in the future. Now, there are different tools (paid and free) you can utilize to perform keyword research. A few of these tools include:<\/span><\/p>\n Keep in mind that it\u2019ll be crucial to perform keyword research for each web page so that you can drive equal traffic across your website.\u00a0<\/span><\/p>\n Like keyword research, even on-page optimization is an integral part of attorney SEO. For readers who don\u2019t know, on-page SEO is the process of optimizing on-page elements of a website so that it looks visually appealing to the end-users.\u00a0<\/span><\/p>\n However, on-page SEO also plays a significant role in pushing a website\u2019s search engine rankings. We strongly believe that Google prefers user-friendly websites and indexes them more effectively. So, after you have performed extensive keyword research, the next step of your attorney SEO campaign would be to address on-page optimization.\u00a0<\/span><\/p>\n It\u2019s worth pointing out that on-page SEO is a completely different battle itself. It contains different elements that you must optimize to climb the search engine ladder. Here are a few on-page SEO practices that\u2019ll help you enhance your website\u2019s user-friendliness.\u00a0<\/span><\/p>\n Here\u2019s the deal; lawyers do not want to expand their business boundaries beyond states. Instead, they want to establish a local brand presence and get clientele from their neighborhood. Now, one of the ways to set up this local brand presence is to set up a dedicated GMB account.\u00a0<\/span><\/p>\n If you don\u2019t know this already, Google My Business is Google\u2019s own listing platform where local businesses can create their profiles and get ranked in Google\u2019s 3-pack or map results. Since the majority of shoppers use this 3-pack to choose a local business, it\u2019ll be extremely beneficial for your law firm to create your own GMB listing.\u00a0<\/span><\/p>\n Now, before you get your hopes high, we would like to point out that securing a place in the 3-pack search results isn\u2019t easy, considering your local competitors would have done the same too. To achieve the desired results, you\u2019ll have to optimize your GMB profile with accurate information so that Google pushes it to the top.\u00a0<\/span><\/p>\n Here are a few golden rules that\u2019ll help you optimize your GMB listing for better search engine visibility in 3-pack results.<\/span><\/p>\n Law firm SEO is incomplete without link building, just like any other SEO campaign. Backlinks are one of the major ranking signals Google uses to index and rank web pages. The more authority links your website has, the easier it\u2019ll become to feed the search algorithms and rank higher in search results. But, link building has drastically evolved in the past few years.\u00a0<\/span><\/p>\n Today, the quality of your backlinks matters way more than the quantity. Too many poor backlinks can also backfire and cause a drop in your website\u2019s rankings. So, while acquiring links for your law firm\u2019s website, it would be crucial to follow white-hat practices and reach out to relevant websites. Here\u2019s an insight into some of the law firm link-building practices that\u2019ll cater to your website\u2019s search engine visibility.<\/span><\/p>\n Content is always an integral part of any SEO campaign. Even when you are designing an SEO plan for your law firm, it\u2019ll be important to harness the potential of content marketing. To do this, optimize all the web pages on your website with informative content.\u00a0<\/span><\/p>\n Your content should be crafted in such a way that it shouldn\u2019t directly promote your services. Instead, focus on creating content that provides relevant legal information to your visitors. You should also optimize the content of your website by inserting the target search phrases across different pages.\u00a0<\/span><\/p>\n In addition to this, you can also leverage content marketing to enhance your brand\u2019s search engine visibility by publishing regular blogs on your website. Publishing blogs will help you share valuable insight into different legal matters and present yourself as an authority in the market.\u00a0<\/span><\/p>\n Law firm SEO is slightly different from SEO for other industries, mainly due to fierce competition and the need to drive highly targeted website traffic. At the end of the day, the ultimate goal of any SEO firm is to drive higher conversions and not just get thousands of website visitors. So, it would be important to devise a well-thought SEO plan so that it becomes easier to achieve the desired results. You can also hire a team of law firm SEO experts and let them optimize your website for better search engine visibility.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" An Expert\u2019s Guide to Law Firm SEO for Better Search Engine Visibility Do you know that 96% of people seeking legal advice use Google to find nearby law firms? And, among these individuals, nearly 74% make a decision after visiting the law firm\u2019s website. To put these stats in simple words, your law firm\u2019s search […]<\/p>\n","protected":false},"author":1,"featured_media":2662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nWhy Law Firm SEO Is Important?<\/b><\/h2>\n
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Getting Started With Attorney SEO for Your Legal Business<\/b><\/h2>\n
1. Keyword Research<\/b><\/h3>\n
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2. On-Page Optimization<\/b><\/h3>\n
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3. Set Up Your Google My Business Account<\/b><\/h3>\n
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4. Build Authority Links<\/b><\/h3>\n
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5. Use Content Marketing<\/b><\/h3>\n
The Bottom Line<\/b><\/h2>\n