After noticing the growth your competitors have unlocked, you have finally taken the plunge and launched your Shopify store. Kudos to you! However, it’s worth noting that launching your Shopify store is simply the first step in establishing a successful online business.
After your Shopify is ready, you must implement different optimization tactics to deliver a better shopping experience. It’s no secret that Shopify is a versatile and high-performance ecommerce platform specifically tailored to help merchants take their business online and grow their overall sales.
The platform offers a plethora of built-in functionalities merchants can use to integrate a sales-driven shopping experience into their online stores. However, novice merchants are often not familiar with these features.
That’s why we have compiled a comprehensive guide on different Shopify tips merchants can follow to grow the overall sales of their online stores.
1. Focus on Store Navigation
Studies suggest that nearly 38% of online shoppers leave an ecommerce website if it has poor navigation. So, before everything else, make sure to focus on optimizing the navigation of your online store.
To do this, start by adding a static navigation bar at the top of the website. This navigation bar should provide easy access to all the internal product categories and pages. You can optimize the navigation bar by adding relevant links to different pages on your website.
In addition to the navigation bar, you can also add relevant product links within the footer. This will ensure that customers can access the desired product pages without any hassle.
2. Use High-Quality Product Images
The product pictures you use on your product pages will act as an integral marketing tactic for your brand. It means if you don’t optimize these product images to complement your website’s design, you’ll end up losing valuable customers. Instead of stacking your website with random, low-quality, stock images, it would be better to use original high-quality product pictures.
The general thumb rule says that merchants should hire professional photographers to get a dedicated photoshoot for each product category. This initial investment will go a long way toward generating the desired sales in the future.
Along with well-optimized product pictures, you must also equip your product pages with well-optimized product descriptions. Keep in mind that the product descriptions will instantly allure the customers and if you haven’t optimized these descriptions, you are most likely to lose valuable customers.
3. Leverage SEO to Drive Traffic to Your Store
Regardless of the ongoing debate, Search Engine Optimization (SEO) is still one of the most-effective marketing strategies to grow sales of an online store.
With a well-optimized SEO strategy, you’ll be able to rank your product pages higher in Google SERP and drive organic traffic. Not to mention, on-page SEO tactics such as speed optimization will also enhance the overall user experience of your website, resulting in better user engagement.
One of the major advantages of choosing Shopify as your ecommerce platform is its SEO-friendliness. It allows merchants to design SEO-friendly product pages with minimum hassle. You can further optimize your website for SEO by hiring a dedicated SEO partner. Professional SEO experts will devise a comprehensive result-driven SEO campaign for your website to drive the desired exposure.
4. Gain Customer Trust With Social Proof
It’s no secret that marketing tactics used by a brand play a significant role in customers’ shopping decisions. However, it’s also worth understanding that these marketing tactics alone won’t deliver the desired growth.
It’s also important to provide shoppers with social proof that validates your brand’s credibility. Utilize user-generated content and publish it on your website to integrate the desired social proof. With these customer reviews, you’ll be able to captivate new shoppers to get the desired sales.
Along with customer reviews, you can further showcase social proof by integrating magazine mentions. If your business has been mentioned in any magazine or reputed listing platforms, mentioning them on your website will work in your favor, resulting in better customer engagement.
5. Perform A/B Testing to Increase Sales for Your Shopify Store
When it comes to running an ecommerce business, providing the best shopping experience should always be the top priority for merchants. To do this, you can perform A/B testing.
This will help you constantly improve the user experience and prevent losing potential sales opportunities due to a poor shopping experience.
For readers who don’t know, A/B testing is a dedicated testing method where business owners can test different versions of a product (in this case product page design or theme) to analyze user retention in different situations. This allows them to choose a product version that also caters to shoppers’ shopping requirements.
6. Create Landing Pages With the Sole Purpose of Conversions
After setting up their online stores, almost every merchant turns to paid marketing to drive targeted traffic to their websites.
However, it’s important to understand that paid marketing tactics will only work when you have designed fully-optimized landing pages as well. Even if your ads encourage users to click on the link, you might struggle to attract the desired sales without fully-optimized landing pages.
Like regular product pages, your landing pages must contain relevant product information along with high-quality visual content such as pictures and videos. You can also add social proof to instantly grab shoppers’ attention and encourage them to click the purchase link.
These well-optimized landing pages will result in driving better conversions and unlocking higher revenue opportunities for your business.
7. Try to Offer Free Shipping
Even though providing free shipping is not possible for all ecommerce merchants, especially those who sell globally, reducing shipping charges might help you boost your overall sales.
Studies have revealed that the majority of ecommerce stores lose sales due to unexpected shipping charges displayed at the checkout page. This not only irritates the customers but also damages the brand’s reputation. So, instead of adding miscellaneous shipping charges, make sure to provide free shipping to ensure higher conversions.
The Bottom Line
If you have recently started your Shopify store, it’ll be crucial to follow the right tactics so that it drives the desired sales. Regardless of your business size and overall business objectives, the above-mentioned Shopify tips will help you attract potential leads and grow overall sales. Hire our expert Shopify developers to optimize your online store and ensure it generates expected sales and drives higher revenue.
