We’re living in a world where everyone is running towards their goals at a breakneck speed. People do not have the time to deal with daily chores such as cleaning their apartments every day.
That’s when dedicated cleaning agencies come into the pictures. Such organizations have professional cleaning experts who utilize the best-in-class equipment to clean homes, office spaces, garages, etc.
The reliance on these cleaning agencies has increased drastically so much so that it’s projected that 80% of households will avail residential cleaning services by 2024. However, this increased growth is also an indication of the fierce competition.
Since there are many service providers, it’s a bit challenging for cleaning companies to attract customers. One of the easiest ways to tackle this scenario is to build a website where customers can directly book your cleaning services.
This guide will walk you through the step-by-step procedure to build a full-scale website for your cleaning business and establish a strong digital presence.
1. Identify Your Business Niche First
All cleaning businesses fall under one of two business models, i.e., commercial cleaning and residential cleaning.
Based on what services you want to offer and your preferred business model, you’ll have to identify your target customers and decide a business niche accordingly. Keep in mind that having a clear vision of what you want to offer will make it easier to plan for the journey ahead and build an effective roadmap.
In case you deal in both commercial and residential cleaning, it would be crucial to add dedicated sections on your website so that customers can choose the most suitable services without any hassle.
2. Add a Template With Your Company’s Photos
Here’s the thing; people are always hesitant when it comes to letting strangers into their home. Even though it’s less likely to happen, things like robbery always concern individuals.
To break this barrier and establish a connection with your customers, make sure to add relevant images on your website’s template.
These images can include employee photos, your company’s pictures, and the equipment you use to execute the entire cleaning process. Not only will this build brand authenticity, but it’ll help you establish a trust factor with your customers, resulting in more bookings.
In addition to pictures, you can also add relevant videos on your website to showcase your vision and the cleaning process.
3. Add Price Quotes and Cost Estimations
When it comes to pricing, each cleaning company follows a different revenue model to charge their clients.
Moreover, since multiple factors go into deciding the final budget of cleaning a particular place, it’s always challenging to pin down a final cost. In saying that, however, providing a rough estimation to your clients will help you move them towards the next stage of the sales funnel.
Your web development company can also optimize your website by adding a cost calculator that’ll utilize customer’s requirements and display an estimated cleaning cost accordingly. This small integration will set you apart from your competitors and make it easier to skyrocket your revenue.
4. Add Relevant Customer Testimonials
If you’ve been working in the cleaning industry for a while, you are most likely to have a few loyal customers. Utilize this relationship with your clients to gain trust of potential prospects.
To do this, all you have to do is add their reviews and testimonials on your website. It’s worth pointing out that positive reviews make it easier for new customers to make a decision more effectively.
If your website is equipped with client testimonials, your website visitors will eventually evaluate if your services are as good as you claim. Consequently, they’ll be able to make the right decision within seconds.
5. Add a Blog Page On Your Website and Update it Regularly
Even though it may sound a bit overwhelming at first, publishing blogs as a cleaning company will contribute to your brand’s growth. First and foremost, publishing quality content will push your search engine rankings and help you secure top positions in Google SERP.
Secondly, having high-quality blogs will make it easier to captivate potential customers. Today, people want to hire experts who know what they are doing and have extensive industry experience as well.
Through your blog posts, you can share relevant information, latest industry insights, and tactics customers can use to keep their homes tidy after a thorough cleaning from professionals.
6. Add a Dedicated FAQ Page On Your Website
Customers often have a plethora of queries that need to be answered to move them through your sales funnel.
Now, since the majority of these queries are common, answering each customer personally will waste time and also increase your expenses as you’ll have to hire dedicated customer service executives. This is where a FAQ page will prove to be beneficial.
Curate a list of frequently asked questions people have about your business and answer them in detail on the FAQ page. Keep in mind that this is your opportunity to address user queries. So, the more questions you answer, the easier it will become to encourage customers to choose your services over other available options.
How NetSpark Solutions Can Help You Build a Full-Scale Cleaning Website?
Now that you’re familiar with a few tactics to start a cleaning website for your organization, let’s understand why it’s necessary to hire a professional development partner for the job. It’s important to understand that building a cleaning website is a complicated process.
To engage your potential customers, it’s necessary to equip it with all the necessary features. Of course, you can use one of the ready-to-use website builders like Wix to construct your website, but this may not help you get ahead of the curve.
A professional web development company like NetSpark Solutions, on the other hand, will conduct in-depth market research and utilize the most relevant development technologies to build a website that adheres to the latest market standards.
Conclusion
The cleaning industry is growing rapidly and people are choosing professional cleaning companies over executing DIY cleaning. However, since there are too many service providers, it can often get challenging for these companies to establish a strong brand presence and get the desired brand exposure. A website will help you surpass the competition and sell your services to the potential customers more effectively. Share your business objectives with our team and we’ll help you construct a professional cleaning website accordingly.
