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In today’s digital age, having a website is essential for any business, large or small. Whether you own a small-scale salon around the block or a large restaurant chain throughout the country, a website will give your brand a digital identity.  You’ll be able to reach a wider audience and gain a competitive advantage in […]

It’s no secret that all ecommerce businesses use conversion rate as the key metric to evaluate their brand’s success. The higher the conversion rate, the more profit an ecommerce website generates.  However, unlocking the desired conversion rates is not an easy task for ecommerce businesses. Why? Because there are millions of ecommerce websites on the

In today’s digital age, having a strong online presence is essential for the success of any small business. If you don’t have a website to represent your business, you are most likely to fall behind your potential competitors. Having a website brings forth a multitude of benefits for any small business. It not only helps

Running a real estate business in 2023 takes work. With fierce competition and fluctuations in market rates, realtors and real estate agencies always need help to reach their potential customers.  Of course, conventional marketing tactics such as using flyers and banners can still generate leads, but they won’t help you unlock the expected growth. In

There’s no arguing that search engine optimization (SEO) is still one of the most effective marketing tactics to grow your online business.  Of course, due to its ever-changing nature, SEO techniques have drastically evolved over the past decade. For instance, in 2023, you can’t expect to get away with low-quality backlinks and drive traffic to

As of 2023, food and hospitality have become one of the most competitive markets across the globe. For restaurants and food delivery outlets, it’s always challenging to attract and retain potential customers, thanks to the constantly growing competition in the market.  Of course, conventional marketing tips such as banners and word-of-mouth can yield expected results

There’s no arguing the fact that multi-vendor marketplaces such as Amazon and eBay are leading the ecommerce industry. They allow merchants to sell their products to a wider customer base while simultaneously helping customers choose from different available options.  In the recent few years, multi-vendor marketplaces have become the go-to choice for customers to buy

It’s no secret that Shopify has emerged as one of the most popular ecommerce platforms in the market. Its ease of use and multi-functional architecture are a few reasons why merchants, across the globe, choose Shopify to construct and manage their online shops. Over the years, the ecommerce website builder has catered to varying business

Due to fierce competition in the market, even small businesses need to implement effective marketing strategies to build a strong brand presence. For any small business, the ideal way to strengthen its online presence is to invest in local SEO services. For people who don’t know, local SEO is the practice of optimizing a website

After noticing the growth your competitors have unlocked, you have finally taken the plunge and launched your Shopify store. Kudos to you! However, it’s worth noting that launching your Shopify store is simply the first step in establishing a successful online business.  After your Shopify is ready, you must implement different optimization tactics to deliver