There’s no arguing the fact that ecommerce is one of the highly competitive industries in the world. Consumers spend nearly $860 billions across different ecommerce websites, making it one of the most lucrative domains.
Due to this fierce competition, building a successful ecommerce business is not a cakewalk. To ensure you can reach potential customers, convert leads, and drive a significant revenue through your ecommerce store, it’ll be important to equip your ecommerce website with all the necessary features. The functionality of your ecommerce website will have a huge impact on its final success. That’s why it’s always advised to hire a professional ecommerce website development company to build a feature-rich ecommerce shop.
In any case, however, here is a list of top 8 key features you must integrate into your website to drive better sales and skyrocket the overall business revenue.
1. User-Friendly and Easy-to-Navigate Design
While shopping online, customers should be able to find the desired products without any hassle. That’s why it’s always necessary to devise an easy-to-navigate user interface so that customers can navigate through different categories and reach a particular product page within seconds.
A user-friendly design will allow you to retain one-time buyers and convert them into long-term customers. To deliver a remarkable shopping experience, it’s crucial to add multiple categories on your website and divide them into further sub categories.
This will ensure that customers can quickly reach the desired product page and move towards the final checkout process right away.
2. Advanced Search With Filters
In general, you can sell thousands of products on your ecommerce website. In such a scenario, it can become challenging for shoppers to find a particular product.
This is where a search bar with advanced search filters comes into the picture. With a search bar, customers have the liberty to search for particular product or product categories within seconds. Moreover, by applying advanced filters, customers can further narrow down the search results to the most suitable products. Having a search bar at the top of the website will ensure that customers can enjoy a seamless shopping experience all the time.
3. Personalized Call-to-Actions
When it comes to driving sales to an ecommerce shop, your call-to-actions will play a significant role. However, the way you design and place these CTAs will decide whether you end up converting website visitors or not.
The CTA placement should be done in such a way that it can instantly grab customers’ attention. Our expert ecommerce website developers suggest that it’s always beneficial to perform A/B testing with multiple CTA designs/content to choose the one that best suits your customer preferences.
In any case, using the right CTAs will drastically improve your website’s overall conversions and they’ll help you boost the sales more effectively.
3. Use High-Quality Product Images
While designing a sales-driven ecommerce website, it’s always necessary to add high-quality product images. Poor image quality is the most common reason behind high cart abandonment rate.
So, if you want to reduce your website’s cart abandonment rate, it will be crucial to equip it with visually engaging product pictures. Many ecommerce businesses hire professional photographers to conduct photoshoots for all their products. This ensures that you can choose the angles and upload highly appealing product pictures to your website.
Along with product images, you can also add visually enticing product videos. These videos can either promote your products directly or simply explain their installation in the real world. In fact, explainer videos have a better chance of driving more conversions as they instantly tell users how a particular product will work in reality.
4. Multi-Payment Support
Multi-payment support is another integral feature of a full-scale ecommerce website. With a variety of payment methods available, customers are always switching between them, based on their current shopping preferences.
o, if you want to improve your ecommerce store’s sales, make sure to integrate third-party payment gateways to allow shoppers to pay using their preferred payment mode. It is worth pointing out that several service providers offer their payment gateway APIs that developers can integrate into the website through a simple code.
Choosing the right service provider for your business will mainly depend on your personal business objectives.
5. Product Rating and Reviews
When it comes to online shopping, the majority of customers turn to online reviews and ratings to make the right decisions. For many shoppers, these customer reviews are a validation of the product quality.
So, make sure to encourage your existing shoppers to leave a review of the product and their shopping experience. This small practice will do wonders for your overall sales and you’ll be able to drive better conversions more effectively.
6. Special Offers and Discounts
Running exclusive discounts on your ecommerce store is the key to engage shoppers and help them navigate through the entire sales funnel.
Offering discounts is how you can allure new shoppers and encourage them to purchase products from your online store. As an ecommerce business, it’ll be crucial to provide customers with exclusive discounts and offers to ensure you can devise a consistent revenue stream.
7. Well-Optimized Checkout Process
Your checkout process must cater to the user preferences so that shoppers don’t end up abandoning their carts.
Your checkout page should be quick and efficient. The shoppers must not have to go through multiple fields or unnecessary surveys. Keep in mind that the longer you stretch the checkout process for, the more challenging it’ll get to drive better conversions. So, make sure to optimize the checkout process so that your website delivers a consistent user experience.
Conclusion
The features you choose to integrate into your online store will have a huge impact on your brand’s final success. It’s always crucial to choose features that can engage shoppers and drive them through your sales funnel. To ensure your website is equipped with all the necessary features, go ahead and hire a professional ecommerce development company with diverse expertise in ecommerce web development.
