Internet Marketing Strategies to Get Targeted Leads in 2022
There are tons of Internet marketing strategies out there…But do they all work? Let’s refine this question a bit further – which of the modern-day marketing strategies will cater to your brand growth and help you drive better leads?
There’s no arguing the fact that lead generation is the primary goal of any online business. Entrepreneurs use a variety of marketing strategies to generate leads from different channels on the Internet. Unfortunately, the majority of these business owners fail to understand that not all Internet marketing strategies are the same.
All the modern-day Internet marketing strategies are designed to cater to specific business objectives. For instance, running affiliate programs could be a great part of an ecommerce marketing campaign, but it won’t work for B2-B brands that only want to sell services to other businesses.
The truth is Internet marketing is daunting and the reasons are pretty obvious. The sheer amount of marketing strategies makes it challenging for entrepreneurs and small business owners to identify the right tactics for their lead generation goals. If you’re facing the same situation, this guide will help.
Today, we have penned down 6 of the proven Internet marketing strategies that’ll skyrocket your lead generations and help you attract highly targeted leads, resulting in a higher ROI.
1. Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing a website so that it can rank higher in Google search results for target keywords. To date, SEO is the most promising marketing strategy that could help businesses drive organic traffic and generate high-quality leads. Yet, many business owners skip SEO and focus on paid marketing to attract buyers.
While paid marketing has its own benefits, SEO is the most reliable strategy for businesses that are looking for sustainable growth. If done right, SEO will help you secure top positions in SERP and attract customers organically. And, since 90% of clicks come from the first three results in Google SERP, SEO will give you a consistent stream of organic traffic, resulting in high-quality lead generation.
Now, to get started with SEO, you first have to find the right keywords. The idea is to optimize your website for search queries that your potential customers are most likely to be using to search for your services. There are different ways to find such keywords. The most convenient method to execute keyword research is using a dedicated keyword planner such as Google Keyword Planner, Ahrefs, or SEMRush.
However, another (less popular) keyword research method that you can use to find potential keywords is competitor research. Your competitors already have optimized their websites for different search queries. So, all you have to do is perform extensive keyword research and compile a list of the most promising keywords for your website.
2. Content Marketing
Content marketing is the process of devising high-quality content and distributing it across multiple platforms to engage potential customers and drive them through the entire sales funnel.
And, as opposed to conventional thinking, content marketing is not just about writing and publishing blogs. In 2022, content marketing has evolved drastically. Today, you can use different content types (blogs, videos, infographics, podcasts, NFTs, etc) to reach the right audience and convert them into long-term clientele.
When it comes to content marketing, you have to analyze your target audience and their preferences and devise a content marketing strategy that caters to their interests. Of course, the more you experiment with content marketing, the easier it becomes to identify what works for your brand.
Keep in mind that creating content is not enough. It’s also crucial to promote this content to ensure it gains the required exposure. Social media sharing is an ideal approach to promoting your content among the masses. Through your social media handles, you’ll have the liberty to reach your target audience and promote your content more effectively.
3. Email Marketing
Here’s a quick ‘stat’ to get you interested in email marketing.
There are nearly 4 billion active email users and the global email market is projected to reach $17.5 billion by the end of 202. To put it in simple words, plenty of individuals are using emails and businesses should leverage this opportunity to grab their customers’ attention.
But, before you start sending out random emails to all your contacts, make sure to conduct in-depth research to understand how email marketing works. It’s worth understanding that email marketing is not just about sending emails. You also have to identify the right group of customers, devise a personalized email, and monitor the feedback to evaluate your campaign’s performance.
Not only will this help you identify your ROI, but also stay ready for the next email marketing campaign. Also, to make things more convenient, you can use one of the email marketing tools such as SendPulse, MailChimp, Sendinblue, etc. These tools are specifically designed to help marketers (and business owners) create and monitor email marketing campaigns for their brands.
An important thing you must remember with email marketing is it’s extremely important to come up with something unique to share with your customers. No one likes reading emails that sound too sale-oriented. Instead, add a personal message to these emails and gain your customers’ attention more effectively.
4. Social Media Marketing
Social media is still one of the most reliable platforms to promote your products/services and get exposure from people who are most likely to turn into your long-term clients. Statistics show that nearly 4.62 billion people use social media. And, the majority of these social media users follow their favorite brands on one of the social media platforms. It means if you want to nurture strong customer relations, it would be crucial to have an active social media presence.
But, since social media has become the go-to marketing tool for all businesses, it’s also important to create your unique voice and get heard in the crowd. When it comes to social media marketing, quality content is the key to win your followers.
Instead of simply promoting your product/services, create content that actually adds value to your followers’ life. Moreover, you would also have to keep your social media posts interactive so that they have the potential to engage people right away.
These days, videos have become the most engaging content format to captivate people. By creating videos on YouTube, Instagram, Facebook, and Linkedin, you’ll be able to interact with potential buyers more conveniently and get your product/services in front of more and more people.
5. PPC Advertising or Paid Marketing
PPC advertising is another effective Internet marketing strategy that can give instant results and help you generate qualified leads. For readers who do not know, PPC (Pay-Per-Click) is a marketing model where you run paid ads on different platforms on the Internet and pay a specific amount to the advertiser for each click you get on these ads.
Ideally, PPC advertising is considered a reliable approach for businesses with enough marketing budget, mainly due to the initial investment it requires. However, many small businesses and startups also leverage PPC advertising to get their brand in front of potential prospects.
Today, Google Ads is the best platform to run paid ads. It has a plethora of built-in features that lets advertisers create, manage, and monitor their paid marketing campaigns. You can also hire dedicated PPC experts to nurture highly targeted PPC campaigns for your brand. Apart from Google Ads, many business owners also choose social media advertising to run their paid ads.
Platforms like Facebook and Instagram offer complete support for advertisers to run their paid marketing campaigns and evaluate the overall ROI as well. So, if most of your target customers are active on social media, you can run paid ads on various social media platforms and generate qualified leads.
6. Influencer Marketing
Yes, Influencer Marketing is the newest trend in the marketing world, and it’s safe to say that this internet marketing method works like a charm.
In case you’re unfamiliar with the concept, here’s what you need to know. Influencer marketing is the process of partnering with micro-influencers on different social media platforms and paying them a certain amount to promote your products/services across their handles. The reason why influencer marketing has become a preferred marketing strategy for many brands is its ability to generate loyal customers.
These days, influencers are the new-generation stars and they have a strong following. Their followers listen to them and often want to imitate everything they do. So, by partnering with influencers in your niche, you’ll be able to get your product in front of a wider customer base and uplift your lead generation results.
The best part about influencer marketing is that it’s relatively affordable, which gives business owners the liberty to partner with multiple influencers and gain better exposure more effectively.
Internet Marketing is here to stay – though these strategies continue to evolve as the market and consumer dynamics change. Whether you run a small business or an enterprise, Internet Marketing will put your brand in the digital world and help you unlock better lead generation opportunities. However, it’s also worth understanding that these leads will only turn to conversions if your sales funnel is well-optimized as well.
To achieve this goal, it’s always better to hire dedicated Internet marketing experts and let them devise a personalized sales funnel that meets your brand objectives. At Net Spark Solutions, we have a team of expert digital marketers who have diverse industry experience and can help you get started with Internet Marketing for better lead generation.