7 Small Business Marketing Strategies to Skyrocket Your Revenue
Pitfalls are inevitable while constructing a marketing strategy for a small business. Unlike well-established enterprises, startups and small businesses do not usually have the big bucks for their brand’s marketing. Statistics suggest that small businesses do not spend more than $10,000 on their brand’s marketing during the first year. That’s why every strategy needs to be well-calculated so that small businesses can keep their ROI higher.
Marketing experts suggest that businesses with limited budgets should always focus on gaining organic online attraction as it’ll help them sustain long-term growth without spending thousands of dollars on paid marketing.
However, organic growth isn’t the only viable solution for startups and small businesses to unlock their growth. There are several other tactics you can follow to gain the desired online exposure and skyrocket your business revenue.
In today’s guide, we’ll take a look at some of the most effective small business marketing strategies that’ll give your small brand a competitive edge in the market.
So, without any further ado, let’s get started.
Why Do Small Businesses Need a Strong Marketing Plan?
Here’s the deal; your products/services won’t reach the customers automatically, regardless of the quality your brand offers. If you want to gain customer attention, you’ll have to invest in a full-fledged marketing plan to kickstart your business growth and reach the most potential clients.
Based on your particular business model and the target audience, the marketing strategies to grow your brand may vary from other organizations. In any case, however, the marketing plan will give your brand growth a kickstart and help surpass the competition more conveniently.
7 Marketing Hacks to To Accelerate Your Small Business Growth
1. Optimize Your Website for SEO
Having a website is no longer a luxury – if you want to build a successful brand in 2022, launching a user-centric website will be extremely important. But, many startup owners believe that having a mere website is enough to gain the desired online traffic. Unfortunately, that’s not true at all.
Since there are more than 3 million active websites on the Internet, you’ll also need to make your website reach the masses. The only way to achieve this goal is to optimize your website with the right SEO practices.
For readers who don’t know, SEO (Search Engine Optimization) is a marketing tactic that improves the search engine visibility of a website. It means by optimizing your website for SEO, you can rank higher in Google search results for the target search queries. According to a recent study, nearly 71% of consumers start looking for a new business on Google. In simple words, if your website is ranking at the top positions of Google SERP, you’ll be able to attract new customers without any hassle.
Now, as far as implementing SEO is concerned, you can either hire a team of SEO experts or do it by yourself. But, if you want to attain positive results in a short time period, it would be better to partner with a dedicated team of SEO experts. These SEO experts are well familiar with the industry and know which SEO practices will push your website to the top of Google search results.
2. Leverage Social Media Marketing
For small businesses and startups, social media marketing is the most effective marketing tool to reach their potential customers. Yet, many business owners undervalue the power of social media and fail to gain customer attention.
By staying active on social media and posting regular content, you’ll not only reach the target customers but also establish a unique brand identity in the market. And, the best part is you don’t have to hire any outside experts to do the job. By investing a couple of hours every day, your brand will start acquiring traction and gain immense success.
Now, even though social media can be a great marketing tool for any brand, it’s still important to follow the right approach while leveraging social media for your brand growth. Why? Because posting random content on your social media handles can also backfire and do more harm to your brand reputation.
Each post on your social media handles should be well-planned and more importantly, must cater to your audience’s interests. Here are some golden rules that’ll help you utilize social media in the best possible way.
- Start by choosing the right social media platforms for your brand.
- Evaluate your brand’s voice and always devise your content around it.
- Posting videos is comparatively more beneficial than conventional posts due to the better user engagement they offer
- Make sure to add a website link within your social media bio
- Reach more customers by adding hashtags to each social media post
3. Build Your Email Marketing Campaign
Email marketing is one of the conventional marketing tools that has worked for decades and still hasn’t lost its charm. Even in 2022, cold emailing can help you reach valuable customers with minimum investment.
But, it’s worth understanding that the execution of email marketing has drastically changed in the past few years. Thanks to the wide availability of email marketing tools, businesses can now personalize their email marketing campaigns and engage potential customers more effectively.
Here are a few rules that you must follow while devising an email marketing plan for your organization.
- First and foremost, create a list of potential customers who are most likely to sign up with your brand and keep updating this list to have a highly targeted list of customers.
- If you run a B2B business, make sure to evaluate a list of companies you want to connect with and understand who the decision-makers are.
- Once you have a list of potential customers, draft an initial email template and revise it multiple times to get the best final template.
- Schedule your emails so that they reach the customers at the right time.
- After sending all these emails, use a dedicated email marketing tool to analyze the results of your campaign and make notes for the next month’s email marketing campaign accordingly.
4. List Your Business on Google and Optimize It the Right Way
If you run a local business, Google My Business can be your best companion to reach the most targeted customers. By setting up your Google My Business profile, you’ll be able to rank in Google’s 3-pack results and get more visitors to your local store without any hassle.
Studies reveal that businesses in the USA receive 26% of their views from Google’s map results. So, if you want to grow your local business, setting up the GMB listing should be the first goal on your to-do list.
Now, like any other online directory platform, there are a few rules that you must follow with GMB listing as well. First and foremost, make sure to add accurate NAP (Name, Address, Phone Number) information to your profile so that customers can easily connect with your brand and schedule appointments.
Secondly, your GMB profile should also contain enough visual elements such as pictures to help potential customers get familiar with your services more conveniently.
And, once your GMB listing is fully optimized, reach out to your existing customers and ask them to leave reviews on Google. This will strengthen your GMB presence and it’ll become easier to rank within Google’s 3-pack results.
5. Use Content Marketing
Content is the King!
We never get tired of hearing this line as it is the utmost truth. Content is indeed the king that can help business owners establish their brand voice and build a strong brand reputation. But, as opposed to conventional thinking, content marketing is not just about publishing blogs on your and third-party websites.
In the recent few years, content marketing has evolved drastically and today, you can utilize different forms of content to expand your business boundaries. For instance, by simply creating a YouTube channel and starting a new YouTube series, you can achieve better customer attention than any other marketing tool.
Similarly, you can start a podcast and invite guests from your niche to talk about the most trending topics. If anything, this will help you establish strong brand authority and gain a competitive edge in the market.
6. Advertise on Google and Facebook
Yes, paid marketing isn’t for every business as it requires quite an investment. But, if you have the financial resources, advertising on Google and Facebook will help you get more customers with minimum effort.
Today, Google and Facebook are the most result-driven platforms for businesses to advertise their products/services. With both these platforms, you have the liberty to create, edit, and optimize your ad campaigns for different search queries. Moreover, both Google and Facebook provide advertisers with detailed analytical tools that they can utilize to evaluate roadblocks to achieve better results.
In addition to these two options, you can also use other social media platforms to run paid marketing campaigns. Basically, choosing the right advertising platform will depend on your target audience and business objectives.
7. Use Explainer Videos
Explainer videos are the newest marketing trend that can help startups and small businesses promote their products/services more effectively. Let’s say you have launched an innovative product in the market and want to explain its features and USPs to the customers.
Instead of creating a conventional poster, you can edit a 2-3 minute long explainer video to go into detail and explain each functionality of the product with extreme precision. Not only will this help you promote your product with better ease, but it’ll also make your brand stand apart in the crowd.
When creating the explainer video for any product, make sure to highlight all its USPs and try to keep the video/tutorial as engaging as possible. Hire professional video editors to make your explainer video look more professional.
Initial business hurdles often make it challenging for small businesses and startups to get the desired attention in the market. But, with a well-planned marketing campaign, these small brands can easily connect with potential customers and kickstart their business growth.
Now, to devise a successful marketing plan, doing your due diligence will be extremely important. Small practices like competitor research will give you insight into the dos and don’ts of building a results-driven marketing plan.
Also, if you don’t have the required expertise, it would be better to outsource your brand’s marketing to a team of professional marketing experts. At NetSpark Solutions, our marketing experts can help you build a successful marketing campaign and sail in the right direction.