There’s no denying the fact that content marketing is one of the most powerful strategies to build brand awareness and engage customers. Google continues to prefer quality content over other metrics while ranking websites and it’s not going to do otherwise anytime soon.
Today, if you want to improve your search engine rankings and drive organic traffic, publishing quality content on your website is the answer. However, you can’t expect to achieve this goal with simple content.
Google’s algorithms have become pretty smart at understanding user intent and they priortize content that could cater to these users. So, in this guide, we’ll share a few content marketing tactics that’ll allow you to drive better engagement and spread brand awareness more effectively. As a professional SEO agency, we back these practices and utilize them to boost our client’s search engine performance.
So, without any further ado, let’s get started.
1. Identify Your Intent
Why are you writing a particular article? What message do you want to convey to your readers with this post? Do you want to improve your website traffic or simply promote a new product with the article?
Answering these questions in advance will give you the liberty to draft your content more accurately. If you know the eventual goal, it’ll become easier to set the perfect tone right from the beginning. For instance, if you’re planning to write a product review, it would be better to share your own experiences or include a few testimonials from other customers.
On the other hand, if you want to write an informational blog, you’d have to back it up with relevant statistics and case studies to establish the desired authority. In any case, having a clear vision in advance will allow you to sail in the right direction.
2. Focus on Writing Searchable Content
If you’re a relatively new business venture, it’s quite possible that many people may not know about your brand.
So, instead of writing branded content (that primarily revolves around your brand), focus on utilizing topics that users are already searching for. Publishing searchable content on your website will push it to the top of Google search results for target keywords and it’ll become easier to attract organic traffic.
You can use tools like Google Keyword Planner, Ahrefs, and SEMRush to evaluate potential search terms and use them to create searchable content for your web pages. Similarly, you can publish blogs that revolve around these search terms and start climbing the search engine ladder.
3. Leverage Influencer Marketing
Being a professional SEO company, we cannot stress enough the significance of influencer marketing in 2023 and beyond. Influencer marketing is an effective marketing tool to reach your potential customers more quickly and encourage them to buy your products.
Primarily, influencer marketing is an ideal choice for ecommerce brands, but other industries can also leverage its benefits.
Da Vinci Resolve – a video editing software – for instance, was promoted by Sam Kolder – a professional video editor – at the beginning of 2022. His one YouTube video convinced many novices and avid video editors to shift from their existing software to Da Vinci Resolve.
4. Write a Captivating Introduction
Here’s the deal! The average attention span of users has reduced to eight seconds these days. It means people do not have time to read a boring article for several minutes. If you want to engage readers with your content, it’ll be crucial to write a captivating introduction that hooks them right away.
The first 100-200 words will decide the flow of your entire article. So, make sure to write an enticing introduction. The general thumb rule says that your introduction should contain at least one fact that could grab readers’ attention immediately. In addition to this, you can also craft a unique storyline to make your article’s introduction stand out.
5. Add Quotes from Experts
For a new business, it can become a bit tedious to claim arguments and make readers believe in them. This is where industry experts come into the picture.
These professionals have already made statements that might support your arguments and help you build strong credibility. What’s more interesting is that people will automatically believe these claims since an industry expert is also claiming them.
So, don’t forget to add quotes from experts in your content. You can also link to their blogs/websites to strengthen your backlink profile and attract more viewers.
6. Build a Diversified Content Strategy
In the beginning, it’s a bit challenging to identify which content marketing strategies will work in your favor. Even if you have conducted market research, it won’t be possible to know which type of content will resonate the most with your potential customers.
In such a scenario, the best way to acquire an audience is to have diversified content marketing strategies. In addition to publishing blogs, you can also leverage other content formats to establish a strong digital presence. Moreover, being active on multiple platforms will allow you to get ahead of competitors.
A few of the content formats you can use to boost brand awareness include:
- YouTube Videos
- Podcasts
- Infographics
- Live Videos on YouTube, Facebook, and Instagram
- Guest Posts
- Social Media Updates
- YouTube Shorts and Instagram Reels
All these content formats combined will improve your brand presence and help you increase the overall customer acquisition rate.
7. Write to Bring More Conversions
For many businesses, unlocking better conversions is the primary goal of developing a content marketing strategy. So, it’s no secret that all your content pieces should be designed in such a way that they help you move closer to this goal.
Design a full-scale sales funnel and write content for each stage. It’ll help you navigate your customers through the entire funnel and eventually turn leads into conversions. To make this task a bit easier, you can also hire professional SEO companies.
These companies have content marketing experts who’ll devise a comprehensive sales funnel, decide the most relevant topics, and devise valuable content for your website. As a result, you’ll be able to generate qualified leads and turn them into conversions without any hassle.
Conclusion
Content marketing has remained an effective marketing strategy, even when Google’s algorithms have changed drastically. Regardless of your business niche, a well-thought content marketing strategy will help you gain the desired exposure more conveniently. Not to mention, informative content is what converts one-time website visitors into long-term customers and helps companies build brand authority. Apart from DIY marketing, you can also hire professional content marketing and SEO experts who’ll devise a result-driven content marketing plan for your business.
