In today’s tech-savvy era, a brand’s online presence has a huge impact on its overall success. Even if you own a law firm, you must focus on establishing a strong online presence and attract your potential customers.
A well-optimized website will help you attract organic leads and convert them into long-term clients. Whether you deal with corporate cases or only handle real estate cases, a website will give your brand a digital identity and help you survive in today’s cut-throat competition.
Unfortunately, building a website for a law firm is not a cakewalk as you would want to build a platform that actually drives conversions.
An ideal way to achieve this goal is to hire professional website developers and let them build the website from the ground up. In addition to this, you can also follow a few tactics to optimize your law firm’s website to drive better conversions.
In this guide, we’ll discuss a few of these tactics so that you can launch a feature-packed website for your law firm.
So, without any further ado, let’s get started.
A Quick Sneak-Peek at the Basic Elements of a Law Firm’s Website
Now, before we get into the complex details of building a website, let’s first take a quick look at the basic key elements of a law firm’s website. Irrespective of your company’s niche and target audience, these elements will remain consistent in all cases.
1. Home Page
Like any website, the homepage is the first thing any customer will see. It’ll act as the store front of your website and help users navigate to other web pages. Your home page should contain your brand logo, company name, and the vision so that it becomes easier to leave a good first impression.
2. Case Studies
Your case studies page will act as a resume for your company. It’ll highlight the victories your lawyers have achieved for the clients.
A general thumb rule says that your case studies should be detailed so that they give clients an idea how your team handled different cases. And, the more case studies you have on your website, the easier it’ll get to showcase your firm as an authority in the industry.
3. About Us and Contact Us Pages
These two pages are equally important as they’ll provide a detailed insight into your organization and help customers get in touch with your team. Make sure that these pages are equipped with propert CTAs so that you don’t end up losing any valuable leads.
How to Build a Website for Your Law Firm from the Ground Up?
So, here’s a step-by-step guide to build a conversion-driven website for your law firm.
1. Decide Between In-House vs Outsourcing
When it comes to building a law firm’s website, you can choose between one of the two approaches, i.e., either hire an in-house development team or outsource it to a team of third-party developers.
Of course, both these development approaches come with their own pros and cons. For instance, recruiting an in-house development team will provide you with a better control over the development process, whereas hiring an offshore web development team is comparatively more cost-effective.
Based on your business objectives and preferred development budget, you can make the right decision accordingly. However, if you are planning to partner with offshore developers, make sure to do your due diligence and recruit a development team that has worked on law firm websites in the past.
2. Keep the Design Subtle
Your tendency to blend-in with the crowd and design a colorful website will not work in your favor. As a law firm, the goal of your business is to help clients get in touch with professional lawyers with zero hassle.
So, instead of using a complex design to showcase your creativity, try to keep things subtle. Use a consistent color scheme and don’t clutter the website with unnecessary elements. Having a simple design will also make it easier for your clients to navigate through different service pages and reach the desired page more effectively.
3. Use CTA Placement for Your Benefits
It’s no secret that CTAs (Call-to-Actions) are an integral part of any website. They grab customers’ attention and help businesses convert potential leads. However, you can’t expect to convert leads by placing CTAs at random places.
It’s equally important to decide the position of the Call-to-Action so that it can easily captivate the website visitors. The general thumb rule says that your CTAs should be visible properly. Avoid tucking them somewhere in the middle of long paragraphs. Instead, utilize the white space and place these Call-to-Actions in clearly visible areas.
This small design practice will boost your website’s overall conversion rates and you’ll be able to acquire new clients easily.
4. Don’t Forget to Optimize Your Website for Mobile
Smartphones have become an inseparable part of our lives so much so that the majority of the population uses smartphones to perform Internet searches.
Studies suggest that nearly 60% of Internet traffic comes from mobile phones. It means if you are planning to develop a new website for your law firm, it’ll be crucial to optimize it for mobile users. The most convenient way to optimize a website for mobile is to simply choose a responsive theme.
If you don’t know this already, a responsive theme automatically adjusts the website’s layout according to the screen resolution. In simple words, choosing a responsive theme will ensure that your website delivers a consistent user experience to the end users across all devices.
5. Provide Multiple Contact Methods
In addition to the conventional ‘Contact Us’ form, you should also provide customers with other modes to get in touch with your team. When it comes to legal matters, not everyone is willing to share their personal information via a contact form.
Some people want to prefer such critical matters over the phone or video conference in a real-time environment. So, make sure that your website contains accurate contact information so that your potential clients can get in touch with you easily.
6. Priortize Content Readability
When designing a website for a law firm, many people fail to understand the significance of content readability.
To put it in simple words, your website’s content should be easily readable so that the users can get their queries resolved without any hassle. It’s worth understanding that multiple factors go into making your website’s content readability.
For instance, the font that you choose, word proximity, background, etc. Utilize all these elements in such a way that your website’s content is easily readable.
So, that concludes our guide on how to develop a website for your law firm from scratch. Following the above-mentioned practices will help you build a user-centric website that drives leads.
However, it’s important to understand that your SEO and marketing efforts will equally contribute to your website’s success in the long run. Of course, a captivating design can attract customers, but it won’t lead to better conversions if you haven’t optimized the website for SEO. So, after designing the website, make sure to follow the right marketing practices to push its overall performance. Get in touch with NetSpark Solutions and we’ll provide you complete law firm website development assistance, starting from ideation to launching the final product. We also have an in-house team of marketing experts who’ll leverage their