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Ecommerce marketing is different from conventional marketing campaigns. Instead of getting website visitors, the goal of an ecommerce business is to attract customers that convert. That’s why it’s crucial to follow marketing tactics that help your website get more conversions. However, for ecommerce startups (and even well-established businesses), it can often get challenging to devise […]

Many ecommerce entrepreneurs overlook customer engagement while devising a marketing campaign for their online store. Without proper customer engagement, it can get challenging for ecommerce businesses to convert potential leads into valuable sales. Despite the amount of inbound traffic you attract to your website, if your website isn’t engaging enough, you’ll fail to get the

Conversions are the most significant element of running an ecommerce store. After all, your goal is to sell as many items as possible and make high profits. Yet, many ecommerce entrepreneurs do not focus on their website’s conversion rates and struggle to reach the projected benchmarks. Even if your website is attracting tons of traffic,

We’re living in an era where businesses can’t survive without an effective digital presence. While there are multiple ways to strengthen your online presence, launching a website is the first step of the journey. A website can help you embrace the digital transition and showcase your services/USPs to the world. It can also help you

As opposed to conventional thinking, ecommerce SEO is not just about adding a bunch of keywords to your product descriptions. In 2022, this strategy will not only affect your sales but also damage your website’s performance in SERP (Search Engine Result Page). Like any other website, you’ll need a full-fledged SEO plan to rank higher

Every entrepreneurial journey begins with a great idea. Mark Zuckerberg’s vision to bring the world together resulted in the germination of Facebook. Elon Musk launched Tesla, one of the most successful car brands of 2022, to accelerate mankind’s transition to sustainable energy. Great ideas make great and successful businesses. Such businesses not only work in

Magento has always been one of the most powerful ecommerce platforms in the market. As of 2021, Magento was being used to power more than 170,000 websites on the Internet. That’s almost 1.17% of all the websites in the world. But, in the recent few months, many retailers have transitioned from Magento to Shopify due

As an ecommerce web development company, we always get asked this question: How Much Would I Have to Pay to Launch My Ecommerce Website?  Of course, for any retailer – who’s planning to embark on ecommerce entrepreneurship – it’s crucial to know how much they would have to pay to launch an ecommerce store. But,

The COVID-19 pandemic has drastically propelled the growth of ecommerce businesses. In the past two years, ecommerce sales have significantly gone up, so much so that by the end of 2023, the global online retail sales are projected to reach $6.17 trillion with 22.3% of all retail sales coming from ecommerce websites. This makes it

Checkout is the final stage of the purchase funnel on an online ecommerce store. This is the phase when the customer has already decided what they want and is ready to make the final payment. In simple words, this is the phase when ecommerce sellers can expect a guaranteed conversion.  Pretty straightforward, right? Unfortunately No!